REBELLION/CAPITALMadrid / London
§ 05 — TeamREBELLION/CAPITAL

Our team.

Our team brings together a dozen professionals from half a dozen countries, combining different areas of expertise across our business verticals. Each vertical draws on the specialist knowledge and experience it needs, with a shared focus on building, operating and growing businesses.

Founders
  1. 01

    Nacho Lucea

    Sets the direction: which problems are worth building, and what the studio says no to.

    CEO — Founder & Chief Executive Officer

    Runs Rebellion Capital. Works at the top of the stack — finding businesses worth owning, deciding what the studio builds, and keeping the thesis honest as the agentic economy takes shape.

  2. 02

    Rebeca Zambrano

    Runs the studio: operations, partners, and getting things out the door.

    COO — Founder & Chief Operating Officer

    Keeps the studio running day to day — operations, partners and the work in flight — so ideas leave the page and ship.

Professionals

Provisional profiles

Portraits, countries and descriptions are placeholders pending the confirmed team details.

Placeholder portrait for professional 01
Profile 01Spain

Brand operations

Commerce

Brings together sourcing, inventory and day-to-day operations for growing e-commerce brands.

Placeholder portrait for professional 02
Profile 02United Kingdom

Insurance strategy

Insurance

Connects insurance products, distribution and commercial strategy with customer needs.

Placeholder portrait for professional 03
Profile 03Germany

AI engineering

Agent infrastructure

Builds reliable agent workflows and integrations that turn repetitive work into automated operations.

Placeholder portrait for professional 04
Profile 04France

Product design

Capability marketplace

Shapes discovery and installation experiences for skills, plugins and agent capabilities.

Placeholder portrait for professional 05
Profile 05Netherlands

Acquisition analysis

Investment

Evaluates business fundamentals, operating risks and opportunities for margin improvement.

Placeholder portrait for professional 06
Profile 06Denmark

FBA growth

Commerce

Works across marketplace listings, advertising and conversion to strengthen brand performance.

Placeholder portrait for professional 07
Profile 07Spain

Expert networks

Human expertise

Connects specialist knowledge with the businesses and agent workflows that need it.

Placeholder portrait for professional 08
Profile 08United Kingdom

Security & assurance

Agent infrastructure

Assesses tool permissions, connections and operational risks across agent systems.

Placeholder portrait for professional 09
Profile 09Germany

Supply chain

Commerce

Coordinates suppliers, inventory planning and fulfilment for dependable brand operations.

Placeholder portrait for professional 10
Profile 10France

Customer experience

Insurance

Designs clear customer journeys across coverage discovery, comparison and ongoing support.

Placeholder portrait for professional 11
Profile 11Netherlands

Finance & analytics

Investment

Turns operating data into practical insights on revenue, costs and business performance.

Placeholder portrait for professional 12
Profile 12Denmark

Partnerships & distribution

Capability marketplace

Develops relationships that help builders bring useful capabilities to new markets.

Advisors

  1. 01

    Victor Herrero

    20 years in insurance markets across the EU and UK.

  2. 02

    Roosh Reddy

    Entrepreneur specializing in AI and VR.

  3. 03

    Morten Soondergard

    Venture capitalist with 30 years of experience.

  4. 04

    Diego Muñoz

    CEO of Liar Labs.

  5. 05

    Oscar Soondergaard

    FBA / e-commerce entrepreneur.